Kale Space, based in Latvia, is a pioneering mono-product company specializing in kale-based snacks. We operate a 1,300 m² factory, exclusively focused on producing a range of kale products, including chips, pesto, kimchi, and kale powder. Our emphasis is on maintaining the nutritional integrity of kale through a unique production process that preserves its valuable nutrients, making our snacks not only healthy but also delicious and innovative.
Export sales partner. Ltd Pernes-L, operating for 35 years, managing director and Long Chips brand manager who has 18 years of experience in global export with chips exports to 50+ countries. The company generates more than 20 million EUR in turnover and is constantly developing. A global market player in the salty snack segment.
Environmental engineer and sustain- ability specialist with two higher degrees from Swedish and Dutch technical university's and 10+ year field experience.
Market Opportunity
The global market for healthy snacks is projected to grow at a CAGR of 10.41%, reaching 252 billion EUR by 2034. Kale Space targets the rapidly expanding healthy snack segment, specifically in the UK and EU markets. We aim to capture a significant share of this market by focusing on B2B sales to wholesalers and distributors, with a plan to expand into B2C through e-commerce and direct sales.
Products
Kale Space offers a diverse product lineup, including:
- Kale Chips: Available in five unique flavors, our chips are dehydrated at low temperatures to retain 92% of their nutritional content. They are vegan, gluten-free, and made without any added oils.
- Kale Pesto & Kimchi: These innovative products are made from organic kale, providing a fresh twist on traditional recipes while delivering exceptional health benefits.
All our products are packaged in high-quality materials to ensure a long shelf life, maintaining freshness and flavor for over a year.
Business Model
Our business model is built on a robust B2B revenue channel, primarily through wholesalers, distributors, and supermarket chains. We also plan to introduce private label options and expand into B2C markets via e-commerce and direct store sales. With a targeted pricing strategy, we aim for margins between 80% and 120%, offering competitive prices to end consumers while ensuring substantial profitability for our partners.
Competitive Advantage
Kale Space stands out in the competitive landscape as the only European company focusing exclusively on kale-based products. Unlike our competitors, who offer kale snacks as part of a broader product range, we are dedicated solely to kale, allowing us to innovate continuously and offer a unique and superior product lineup.
Financial Projections
Kale Space has invested over 2 million EUR in establishing our state-of-the-art factory and is poised for significant growth:
- 2024-2027 Projections: Revenue growth from 297,600 EUR in 2024 to 2.67 million EUR by 2027, with a steady increase in operational capacity and profitability.
- Break-even Point: Achieved at a production of 0.5 tons of kale chips per month.
- Valuation: Estimated at 6.97 million EUR post-money, based on a DCF valuation.
Investment Details
Kale Space is seeking to raise 120,000 EUR through equity crowdfunding on CrowdedHero, offering 1.75% equity in the company. The funds will be allocated as follows:
- 15,600 EUR for new equipment
- 64,800 EUR for working capital
- 39,600 EUR for marketing and expansion into the UK market
Investors will receive B-class dividend-yielding shares with a buy-back obligation at a fixed mark-up of 25% per annum.
Use of Funds and Growth Plans
With the raised funds, Kale Space aims to scale production to three shifts by 2025, reaching a projected revenue of 2.6 million EUR. This expansion will enable us to meet the growing demand and explore new market opportunities, ensuring steady growth and attractive returns for our investors.
Join Us in Revolutionizing the Healthy Snack Market
Invest in Kale Space today and be part of a unique opportunity to lead the plant-based snack revolution. Together, let's grow and thrive in the burgeoning healthy food market!
Edgars Kravalis is the visionary founder and CEO of Kalé Latvia Organic, a company known for its innovative approach to kale products. With a background in drama and theatre arts, Edgars transitioned from a career in acting to farming, where he has successfully built an internationally recognized brand from the ground up. Starting with small experiments in his kitchen, he now leads a company that exports its kale chips worldwide. Driven by passion and a deep connection to nature, Edgars embraces challenges and is dedicated to promoting healthy, sustainable living through his work with kale.
Laura Atelsone, an accomplished actress, model, and entrepreneur, is the co-founder of Kalé Latvia Organic alongside her partner, Edgars Kravalis. With a background in drama and theatre arts from the Latvian Academy of Culture, Laura brings creativity and dedication to her role in developing the company. Known for her work in various Latvian TV series, she has transitioned her passion for storytelling into a commitment to sustainable agriculture. Laura has been instrumental in the hands-on cultivation and global marketing of kale products, driving the company’s success and sharing her love for nature and Latvian heritage worldwide.
Edgars Kravalis is the visionary founder and CEO of Kalé Latvia Organic, a company known for its innovative approach to kale products. With a background in drama and theatre arts, Edgars transitioned from a career in acting to farming, where he has successfully built an internationally recognized brand from the ground up. Starting with small experiments in his kitchen, he now leads a company that exports its kale chips worldwide. Driven by passion and a deep connection to nature, Edgars embraces challenges and is dedicated to promoting healthy, sustainable living through his work with kale.
Laura Atelsone, an accomplished actress, model, and entrepreneur, is the co-founder of Kalé Latvia Organic alongside her partner, Edgars Kravalis. With a background in drama and theatre arts from the Latvian Academy of Culture, Laura brings creativity and dedication to her role in developing the company. Known for her work in various Latvian TV series, she has transitioned her passion for storytelling into a commitment to sustainable agriculture. Laura has been instrumental in the hands-on cultivation and global marketing of kale products, driving the company’s success and sharing her love for nature and Latvian heritage worldwide.
