Access both pros and crowd power

With CrowdedHero, we can give you access to both professional and mature investors seeking direct investments and those who are only starting to form their investment portfolio, bringing in the power of the crowd.

Get support at every step

Once you are through our vast selection process, our expert support team will help you with your pitch, marketing and legal issues. Moreover, the CrowdedHero platform will become your ‘must-have’ tool to communicate with investors, get stats and updates, as well as organize reporting for more efficient governance.

Direct and indirect investments

While larger investors seek direct participation in the company they invest in, smaller ones become consolidated through an SPV with an appointed trustee. This is a great model to effectively deal with any type of strategic action — board decisions, meetings or an exit.

Equity or debt financing

Depending on your business needs, CrowdedHero can provide investments that will be recorded in the balance sheet as equity, or a business loan. When we know your business goals better, we can better understand what works for you.

Transparency at the core

We build our relationship based on transparency and work closely with companies to foster their success. Our terms and cost structure provide the same clarity for companies seeking investment.

Brand recognition

Thanks to CrowdedHero’s network of international investors, your brand will be recognised across the EU. In addition to the added marketing value of using a CrowdedHero platform, brands will also be able to obtain market feedback and validation. It can be particularly useful during the new product launching stage.
QUALIFICATION
Apply today if
Your company is registered and operating in the EU and EEA
Your company has a minimum of three years of operating history
You can demonstrate transparent corporate structure and professional management
Your company has positive cash flow and is ready to submit a PNL statement and Balance sheet
You have the ability to distribute a minimum of 50% of net profit in dividends
You have a clear investment plan
You are aiming at offering the equity ticket size of €100,000
You have developed a professional business plan
HOW APPLICATION WORKS
Fundraising for Heroes made simple
We hear you — you need cost-efficient funding and asap! Don’t worry — it only takes days for the evaluation process to result in a decision. The length of your online campaign will entirely depend on your goals. Here’s how it works.
Apply and go through the evaluation process
Once we receive your application, our expert team will contact you to get to know your business and better understand your goals.

Congrats, you’ve been selected!
It’s time to start intensive preparation for your video pitch and fundraising campaign. Good news — you have the whole CrowdedHero team at your service. Either independently or working through our partners, we will help you create a compelling pitch for investors.

Online campaign
Your fundraising campaign only starts with the launch. During these exciting campaign days, you will be actively promoting it in social media and communicating with potential investors via the CrowdedHero platform. You will be regularly receiving valuable tips from our PR expert.

Finish line
You campaign was successful — get ready to receive funds, close investment agreements and welcome new shareholders! Meanwhile, the investment funds are consolidated in the account of a newly established SPV.

Receive the funds
Your funding will be transferred to you in a single payment either through an SPV made specifically for your project or directly by a larger investors.

Report back
Keeping all your investors informed will be easy — a CrowdedHero personal manager representing ‘the crowd’ of investors will be keeping tabs on the company’s activities and informing everyone about what’s new.

From where do you launch?

Whether you are a startup or a mature company, we can’t wait to hear your story, get a deep understanding of your needs and help you get your idea out there.

Start-up stage

  • Your company is at the very beginning of its journey in developing or testing your product
  • Your product is ready for the broader market launch
  • You have exhausted your closest circle’s financial support and are looking for additional investment
  • You have a clear plan on how to distinguish yourself in the market

Early stage

  • Your product is officially launched
  • You are working to expand your sales channels and customer base, focusing on reaching breakeven point
  • You want to accelerate your growth and have a clear vision of how to become a champion

Mature stage

  • You company’s product is well-known
  • Your cash flow may be positive
  • You aspire to expand to new markets or diverge your product line
  • You are seeking liquidity to prepare for an IPO or other strategic transactions

CROWDEDHERO

FAQ for companies

You should provide information about your company, describe the expected goals of the crowdfunding campaign, including an attracted capital distribution plan, and provide your contact details.


A crowdfunding campaign can take from 30 to 45 days. The project owner should provide detailed information about his company, team, products or services, market, scalability options and investment plan. All information is gathered together to develop a sales pitch which is then published on the platform. CrowdedHero makes every effort to attract investors, support fund collection and complete the share registration process.


Equity offer depends on your company’s pre-money evaluation, new share issuance and share premium. Companies issuing new shares should keep in mind their investment plan. For example, if a company issues 10% of new shares, and the pre-money evaluation is EUR 2 million, you could offer 10% of your equity for EUR 200,000.


The preliminary review takes 5 days. Due Diligence procedure is directly up to the speed and quality of presented documents and information by the project owner. The full process should not take longer than 20 days.


A pool of investors will be represented by a lead investor. The lead investor is brought into the project owners’ company supervisory board. Day-to-day operations are up to the company’s management, but all major business decisions are made during board meetings where the lead investor takes part and represents the investor pool’s interests and rights.


We focus of growth companies that have a clear investment plan. You should have a well-developed plan of how attracted capital will help to double company value in the next 5 years. Shareholders should be openminded about a company exit. You should be ready to distribute at least 50% of net profit in the form of the dividends.


Company should be ready to provide the following:

  • Cost of Goods Sold (CGS) or similar
  • Uniform Resource Locator (URL) to the official state company house register
  • Full KYC on each shareholder and board member
  • Corporate structure description and full corporate document package
  • Audited balance sheets for the 3 previous years
  • Cashflow statement, income statement, general ledger and management accounts

The application and subsequent review process is fast and simple. CrowdedHero experts consult with the company’s board regarding exit opportunities, processes, essential financial and legal aspects and company readiness. Publicity and brand recognition is also reviewed.


To apply for funding, a company should submit an application via the CrowdedHero platform to pass a review. In the second round, an interview with the company forms an important part of the process. This is the point at which our experience helps us understand a number of key criteria, such as whether an exit is possible, or if a company will be able to pay out dividends, in addition to many more important nuances. During stage 3, the full legal and financial due diligence process starts. CrowdedHero draws on additional expertise from industry leaders to provide the best possible analysis of the project owner’s past and current financial and legal performance, as well as a detailed evaluation of the investment plan. Finally, an investment committee consisting of 4 experts votes on project onboarding.


We believe that all businesses are unique and have the potential to provide our investors with profitable investments, so we do not focus on any specific industry. However, we do not onboard or tobacco production companies, or any high-risk businesses.

 


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